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Date: August 30, 2003 - September 1, 2003
Event: Wilhelm Tell Festival
Labor Day Weekend
Place: New Glarus, Wisconsin
Pictures: View Pictures from Around New Glarus
Maple Leaf Cheese and Chocolate Shoppe
Address/Location: 554 First Street

Type of Merchandise: Cheese and Chocolates

What it's like: The Maple Leaf Cheese and Chocolate Shoppe is a classic little Swiss store. Outside, it is prettily landscaped with trees and bushes laid out in front of the white building which resembles a house. Along the side are sets of tables and chairs under umbrellas in case the patrons would like to enjoy the weather on a nice day. In front of the shop is a large cow painted with green maple leaves all over his back and the store logo emblazoned on his side.

Inside you will find several Swiss delicacies. On the left side of the shop are a wide variety or cheeses. We purchased some baby fine Swiss cheese and other unique cheeses.

The right side of the store is mostly dedicated to their chocolate selection. Rows candies and Swiss products are displayed on shelves. Against the window is a wall full of Swiss chocolates like Lindt and Toberlone. This store had the widest selection of Lindt chocolates we have ever seen. Choices include a pistachio chocolate bar, white chocolate with crème, and even 97% pure dark chocolate.

A counter runs along the back of the store and allows customers to hand pick out their items. Here are some of the finest treats the Maple Leaf Cheese and Chocolate Shoppe have to offer. Choose from over ten flavors of hand-made ice creams and then decide if you would like your scoop on a hand-made regular or waffle cone. The smell of the freshly made waffle cones permeates the air of the store and is subtly noticed as soon as you enter. Flavors like Orange Pudding, Lady Bug, Maple Nut, Butterscotch and Elephants Tracks are available.

My favorite counter was of course the fudge counter where I found a variety of over 12 types of hand-made fudge. They allow their customers to mix and match so you can try several varieties and only purchase one pound. They offer a special oft ¼ lb. of fudge free with every pound you purchase. With only a pound and a half of fudge, which was about $15, we bought 7 varieties of fudge. The standards like plain Chocolate, Chocolate with Walnuts, Peanut Butter Swirl, and Chocolate Mint are offered along side creative types of fudge like Rum Chocolate Walnut, Fudge with Butterfinger, Amaretto Chocolate Swirl, Heath English Toffee Chunks, Chocolate Malt, and Maple Nut. I really wish I could recommend which fudge was the best, but unfortunately there was not one we did not fall in love with.

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